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Content marketing that demonstrates your expertise
Not trend-dependent. Not trend-free.
Social media · Website copy · Blogs · Articles · Thought leadership · Content planning · Messaging strategies · Communications · Writing templates & guidelines
My work is often related to social media management. But I do much more for my clients than post a one-hit wonder.
I build manageable content plans, guardrails, and systems that I can run on an ongoing basis (or easily transfer back to you).
Content validates relationships more often than it creates them.
Most of my clients rely heavily on referrals. Great. Let’s not fix what isn’t broken.
But when someone hears your name and looks you up, your online presence should validate the recommendation... not make them second-guess it.
I primarily work with:
Service-based businesses · Individual professionals
In industries like:
Legal · Finance · Cybersecurity
(Not you? I’m a quick learner.)
Great content starts with observation, not writing.
I pay attention to how your customers behave, what questions keep coming up, what you're already known for, what's missing from your online presence, and what's actually working.
Then I plan, create, share, analyze, & repeat.
Sometimes the answer is a blog.
Sometimes it's a LinkedIn strategy, a website rewrite, or a series of social posts.
The format comes after we figure out what actually needs to be communicated.
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