Blogging & social
Paceline Law
Blogging • LinkedIn & Instagram posts • Videos • Graphics
Content strategy, blog development, social media content, and content repurposing for a bicycle-focused personal injury law firm serving the East Bay.
Created educational website content and transformed core topics into LinkedIn articles, social media posts, videos, and seasonal campaigns to support visibility, trust, and long-term content growth.
3,765
New website users in 2025
~20%
New clients originating from search
Ongoing
Library of legal & bike safety content
Blog articles
Social media content
Video linking back to blog
Footage from business --> Edited by Content by Corina
Instagram video
Website refresh
Screenland Literary Associates
Website strategy • Content development • Messaging • Web design • Brand colors
Partnered with a literary agency to refine website positioning, clarify service offerings, and create a more cohesive user experience. Developed a standardized bio framework combining professional credentials with editorial-style Q&A content to showcase personality and expertise.
Repositioned the agency's website to better communicate literary representation, consulting services, and the firm's unique blend of creative and commercial expertise.
This refresh included:
-
Website messaging and copy
-
Service positioning
-
Navigation and content structure
-
Team biographies and editorial Q&A content
-
Brand voice refinement
Highlights:
-
Before-and-after website transformation
-
Repositioned services and value proposition
-
Developed team bios and personality-driven content
-
Improved clarity around representation and consulting services
See it live! Visit screenlandLA.com.
Not sure if you need a website refresh or full redesign? Check out my blog When to Refresh Your Website (You Don’t Need a Full Redesign).
Thought leadership program
Executive Technology Leader
Ghostwriting • Content Strategy • LinkedIn • Executive Positioning • Graphics & Illustrations
Partnered with an executive to build a personal thought leadership presence around leadership, operations, AI, and technology strategy. The engagement included content strategy, ghostwritten LinkedIn articles, supporting posts, graphics, and ongoing performance analysis.
The content reflected their real-world experience and perspective while remaining authentic to their voice -- a calm, practical, experience-based perspective rather than marketing language or industry hype.
Ongoing thought leadership program included:
-
Executive interviews and idea development
-
Ghostwritten LinkedIn articles
-
Supporting LinkedIn posts
-
Editorial guidance
-
Performance analysis
-
Content planning for future topics
Please note that thought leadership engagements are intentionally anonymized to respect client confidentiality. References and published examples are available upon request with client permission.
What is thought leadership? You're not alone. Read about it here: What is Thought Leadership?
What is ghostwriting? Read Busting the Myth Around Ghostwriters.
Screenshot of recent LinkedIn article performance results.