Ghostwriting is often associated with celebrities, politicians, and bestselling authors. In reality, many writers, marketers, consultants, and content professionals perform ghostwriting work every day. Here's what ghostwriters actually do, why people hire them, and a few common myths that deserve to be busted.

Do you have time to work with an AI system to generate the content you need? Will you fact-check what it produces? Do you care if your brand’s voice sounds robotic or generic?